hey there!
FOUNDER + CEO,
CONNECTICUT BUSINESS OWNER
My name is Victoria Failla – I am a Connecticut girl and mom of 3 amazing kids – Wyatt (9), Lincoln (7) and Savannah (4).
Over the years, my blog transformed from a space to share gluten free recipes to my little corner of the internet where I share recipes, beauty, fashion, style, motherhood moments, and what it’s like balancing it all as the found and CEO of a thriving social media business.
I have experience managing social media accounts for both large and small businesses. My back in influencer marketing, content creation, blog and website copywriting informs my creative and intentional approach to social media strategy.
I am fueled by my desire to help other small business owners thrive on social media with content that stops the scroll. Together, we will keep up with the latest trends while still prioritizing authenticity.
When I’m not creating content (for myself or clients) you can find me iced coffee in hand, at the beach, listening to one of my many Spotify playlists, and spending time with my kids.
what makes Victoria Michelle social different…
Simplicity:
Running a business is hectic enough; I make social media easy for you and your business. Even a meticulously curated social media presence should appear effortless, streamlined, and intuitive. When it comes to processes and workflows, I have a client-friendly system for everything.
Quality:
Usually, the answer isn’t just more social media posts, but better social media posts. I emphasize quality, aesthetics, cohesive branding, and content that solves the problems of your target audience.
Communication:
I believe the foundation of every great relationship is healthy and frequent communication. From getting to know you, your business, your goals, and your struggles early on, to going over things in a way that makes sense to you – communication is key.
Growth:
I am constantly seeking out opportunities to grow, evolve, and learn in order to provide you with the best social media practices, workflows, and strategies.
Creativity:
While my social media strategies and content creation is founded in current best practices, I continuously work to find new ways to not only follow trends, but start them. I use my creativity to create aesthetic content people love. I believe inspiration can come from anywhere, and I’m always excited when a client starts a conversation with “so I have this crazy idea…”
AS SEEN ON
FUELED DAILY BY
Iced Lattes
Victoria Michelle Social lives on iced lattes year round! I love to find cafes with gluten free goodies around Connecticut.
FUELED DAILY BY
My Spotify Playlists
I have a playlist for everything! Music gives me life and is an integral part of my creative process. Everything from Blink 182 to post Malone, Taylor Swift to Kip Moore – you name it.
FUELED DAILY BY
Gluten Free Food
Cooking is definitely my love language to others and also a form of self care. I love to try new recipes, make them my own, and find ways to adapt my favs to a gluten free recipe I can enjoy.
I share loads of my tried and true gluten free recipes on the blog.
it's time to outsource
for businesses in Connecticut (and beyond!)
From monthly social media and community management, to social media branding and a la carte email marketing, Victoria Michelle Social has a solution so you can get back to a business you love (and the job you are good at!)
My email list is where you get early access to my content – fave products, reviews, tips + tricks, gluten free recipes, CEO mom life and more! I email usually once a week so you can get “The Dish” before anyone else.