hey there!​

I'm Victoria

FOUNDER + CEO,
CONNECTICUT BUSINESS OWNER

My name is Victoria Failla – I am a Connecticut girl and mom of 3 amazing kids – Wyatt (9), Lincoln (7) and Savannah (4). 

Over the years, my blog transformed from a space to share gluten free recipes to my little corner of the internet where I share recipes, beauty, fashion, style, motherhood moments, and what it’s like balancing it all as the found and CEO of a thriving social media business.

I have experience managing social media accounts for both large and small businesses. My back in influencer marketing, content creation, blog and website copywriting informs my creative and intentional approach to social media strategy.

I am fueled by my desire to help other small business owners thrive on social media with content that stops the scroll. Together, we will keep up with the latest trends while still prioritizing authenticity.

When I’m not creating content (for myself or clients) you can find me iced coffee in hand, at the beach, listening to one of my many Spotify playlists, and spending time with my kids.

my values

what makes Victoria Michelle social different…

Simplicity:

Running a business is hectic enough; I make social media easy for you and your business. Even a meticulously curated social media presence should appear effortless, streamlined, and intuitive. When it comes to processes and workflows, I have a client-friendly system for everything.

Quality:

Usually, the answer isn’t just more social media posts, but better social media posts. I emphasize quality, aesthetics, cohesive branding, and content that solves the problems of your target audience.

 

Communication:

I believe the foundation of every great relationship is healthy and frequent communication. From getting to know you, your business, your goals, and your struggles early on, to going over things in a way that makes sense to you – communication is key. 

Growth:

I am constantly seeking out opportunities to grow, evolve, and learn in order to provide you with the best social media practices, workflows, and strategies.

Creativity:

While my social media strategies and content creation is founded in current best practices, I continuously work to find new ways to not only follow trends, but start them. I use my creativity to create aesthetic content people love. I believe inspiration can come from anywhere, and I’m always excited when a client starts a conversation with “so I have this crazy idea…”

AS SEEN ON

GET TO KNOW Victoria — just for fun xo

it's time to outsource

Social Media Management + Content Creation

for businesses in Connecticut (and beyond!)

From monthly social media and community management, to social media branding and a la carte email marketing, Victoria Michelle Social has a solution so you can get back to a business you love (and the job you are good at!)

I help you get back to the job you love and are good at!